


I think we have some straightforward stuff in the game, there’s a newsfeed where there’s a summary and a fun backstory about how Eddie has appeared in the island.During the 1970s, the young Iron Maiden was undergoing many lineup and layout changes. Players will notice that all the music has suddenly changed and if they listen to Heaven Can Wait and think it’s cool, it’s going to be clear through the messaging that this is a tribute to Iron Maiden. It’s a way of exposing new and existing players to Eddie and Iron Maiden’s music. Fans will find all the references but we are happy to introduce a new audience to Iron Maiden.” We’re not going to do any explanation: when it starts you see the No Prayer For The Dying image and if you know, you know. For those people who don’t know Maiden – if there are any – then it’s a cool, crazy Halloween-looking character that we hope they’re excited about. Miika: “We wanted to do it so if you were a Maiden fan, you’d understand the references. In the game, do you have to explain who Iron maiden are for non-metalheads? It’s a nice plethora of themes to work with and give them different abilities.” Somewhere In Time is a high-tech cyborg and Powerslave is an ancient Egyptian god. Obviously the Book Of Souls Eddie is a mystic, shaman kind of guy and Killers is an axe-wielding murdering type guy. As a big four, they’re nice eras to look at in the band’s history. Everyone knows and loves those guys, there’s a natural flow across the band’s catalogue, and you go through that journey across the discography. We wanted iconic Eddies in there so Powerslave and Somewhere In Time were mutually agreed. In terms of the aesthetic, I think the Killers one established what we now know Eddie to be. We’re at the end of the Book Of Souls cycle so it felt right that he would ultimately evolve into the latest Eddie in terms of the history. Llexi: “There are 16 studio albums that everyone is familiar with, but really we were looking for touchstone Eddies. There are four versions of Eddie in the game. It’s already much darker, much more satirical, it has that humour in it, and the visual aesthetic allows them to push the envelope and do something a bit scary and gnarly, but still fun.” Llexi: “I couldn’t imagine Eddie working in some of those earlier iterations of Angry Birds, but the Evolution brand is the perfect place. This is a story I’ll be telling for years.” This is one of the coolest things I’ve done in this industry. What is the best icon for heavy metal? It’s Eddie! And Halloween is the perfect time to do it. Miika: “We’re big big fans of Maiden and it’s something we’ve grown up with since we were little kids. Rovio really are fans and they get where Eddie’s coming from and the attitude he has to have.

Straight away it embodies the character, obviously it’s a completely different take, obviously it’s fun and irreverent, but that’s Eddie. Lexi: “There was some trepidation that we were going to get some cartoony, silly Eddie, but Rovio sent this thing through and it was 80% of what we see now.
